Food & Beverage
We Love Our Pets Like Our Kids, So Why Shouldn't They Eat Like Them? Inside the Venture-Backed Race to Feed Our Dogs the Very Best
For most of the last century, feeding a dog was simple. You bought a bag of kibble, scooped it into a bowl, and that was that. The category was enormous, stable, and almost entirely owned by a handful of legacy giants competing on price and distribution.