The Role of AI in SaaS GTM
AI has stopped being a side project for SaaS go-to-market (GTM) teams and is fast becoming the focus of its growth. What used to be powered by instinct and manual legwork is now data-driven, predictive, and automated. Lead generation, customer success, and everything in between can now be supported by AI… and it isn’t replacing people. It’s making GTM teams sharper and more focused.